Combination of printed matter, in the form of a brochure, and a holder

ABSTRACT

A combination of a brochure-like printed product and a holder formed as a stand element which stands independently on an underlay and on which the printed product with the back may be so attached that it is held in the upright position by the stand element.

BACKGROUND OF THE INVENTION

The invention relates to a combination of a brochure-like printedproduct and a holder.

It is known to hold magazines and newspapers with the help of holdersconsisting of two ledges which can be screwed to one another in aclamping manner. Such holders on the one hand serve to hang up themagazines and newspapers and on the other hand simplify the reading, inparticular with large format papers.

It is further also known for the purpose of presentation andspace-favourable keeping to deposit means and/or drinks list on anunderlay, such as a table, by way of suitable holders. The menus aremostly clampingly accommodated by the holder. For their use they must beremoved from the holder. It is often the job of the waiter to place usedmenus back into the holder, which entails a certain effort.

Apart from this with particularly attractively formed menus or thoseprovided with additional interesting information there is the dangerthat they are taken by the guests. This danger is particularly largewith restaurant businesses which have a large turnover, for example alsoon ferries or likewise.

It is further already known to open menus in the manner of a journalwhich contains additional information. On ferries such journals may forexample contain information and useful indications on the destinationsbeing travelled to. Furthermore there exists the possibility ofproviding such brochure-like menus and drinks lists with advertisings.With such journal-like menus the danger is particularly great that theyare taken by guests. Although this danger may be reduced by way of thecollecting up by the waiter after the selection of meals and drinks,with a heavily frequented restaurant business this however entails anunacceptably high effort.

It is the object of the invention to provide a combination of abrochure-like printed product and a holder, which on the one handpermits a pleasant presentation of the printed product and on the otherhand excludes a taking away.

BRIEF SUMMARY OF THE INVENTION

With the combination according to the invention there is provided astand element which independently stands on an underlay. The printedproduct, for example a journal-like menu and drinks list, is so attachedwith the back on the stand element that it is held by the stand elementin an upright position. Preferably the printed product with the loweredge likewise stands on the underway, wherein according to a furtherformation of the invention it may comprise a relatively stiff cover sothat in the upright position it at least keeps its shape to the greatestpossible extent. Also the pages of the printed product are preferablyformed from relatively stiff paper so that the whole printed productstanding retains its position and may be comfortably handled.

The stand element has a sufficient weight in order to maintain itsupright position together with the held printed product given shakingsand swayings as roughly arise on ferries. On the other hand it is shapedsuch that it may also be grasped by the hand and may be comfortably heldon reading the printed product.

For the formation of the printed product and the design of theattachment various formation possibilities are conceivable. Theattachment of the printed product on the stand element according to oneformation of the invention is effected via a linkage by which means thewhole printed product as well as the individual pages may be adequatelypivoted with respect to the stand element in order to permit acomfortable reading. In this context one further formation of theinvention provides for the pages of the printed product to be heldtogether by way of a ring binding and the linkage by way of a ringbinder.

The ring binding may for example be connected to the stand element byway of a wire or a rod which is guided through the ring spirals. Oneembodiment of the invention provides for a narrow strip of a flexiblesheet material to be connected to the back or the ring binding of theprinted product and on the other side to be attached on the standelement. Preferably the strip is clamped into the stand element forexample in a clamping slot provided for this. The stand element may beformed one-pieced from a suitable material such as plastic, wood, metalor likewise. It may however also be formed for example two-pieced inorder to clamp in the printed product with its back. For this purpose itis necessary for example to clampingly assemble the halves of the standelement with the help of screws or likewise. It is however alsoconceivable to provide a separate clamping with the help of a clampingledge for example which clamps the back of the printed product against aclamping surface of the stand element. With the application of a ringbinding, as mentioned an intermediate element in the form of a strip isadvantageous, which at one end cooperates with the ring binding and thuscomprises a corresponding holing, and which at the other side isattached to the stand element for example by way of the describedclamping. Preferably such a strip consists of flexible plastic materialwhich may be transparent in order to form the arrangement more opticallyappealing.

The stand element is advantageously to be formed with a suitablegracefulness. At the same time it is advantageous when it is equippedwith surfaces for advertising purposes, wherein the overprint iseffected either directly on the advertisment carrier or with paper orplastic foil which is then stuck on. Furthermore the stand element mayimitate characteristic objects, for example a bottle. It may be atypical bottle shape of a known drink. If a bottle shape is used whichalso offers the advantage of comfortable handling, then in the bellyregion is it provided preferably with a flat region so that the printedproduct may be more simply attached.

The stand element usefully has at least the height of the printedproduct to be held. It may also upwardly project over the printedproduct to a greater or lesser degree. On the one hand the height isonly to be selected as high as is absolutely necessary for holdingpurposes. On the other hand a too large a height impedes the stabilityand also the optical impression.

The formation according to the invention permits an optically appealingpresentation of a printed product, in particular of a brochure-like menu(journal) combined with advertising and information by way of a securearrangement on an underlay with the help of a stand element on which theprinted product is linked. The stand element may for its part be usedfor advertising purposes and does not inhibit the handling on readingthe printed product. On the other hand it counteracts an undesiredtaking away.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWING

The invention is hereinafter described in more detail by way of adrawing.

The single FIGURE shows the combination according to the invention in alateral view.

DETAILED DESCRIPTION OF THE INVENTION

In the drawing there can be recognized a brochure-like printed product10 which comprises a relatively stiff covers 12, 14, for example of aplastic material and pages 16 between, which are manufactured ofrelatively stiff paper. The pages 16 and the lid 12, 14 are heldtogether by way of a ring binding 18, which for example consists of aplastic spiral. The product 10 is for example formed as a drinks menu,wherein additional pages contain information and advertising, forexample with respect to the destinations which are travelled to withferries. Accordingly the printed product is e.g. the menu for therestaurant business on a ferry.

Bound into the ring binding 18 is also a relatively narrow strip 20 of atransparent plastic material which is inserted into a non-shown slot ofa bottle-shaped stand element 22. The strip 20 is fastened with the helpof two screws 24. This fastening manner is however only shown by way ofexample. Other clamping and fastenings of the strip 20 in the standelement 22 are possible.

The stand element 22 which has a bottle-shape, but on one side at 26 isflattened for the purpose of attaching the strip 20, consists forexample of plastic, wood, metal or likewise and may be hollow or solid.It is essential that it has a sufficient weight in order when stood onan underlay 30 to maintain the product 10 in the shown upright position.The product 10 is then supported with the lower edge likewise on theunderlay. The stiffness of the covers 12, 14 sees to it that the printedproduct essentially retains its shape and thus effects an advantageouspresentation.

What is claimed is:
 1. A combination of a brochure-like printed product(10) and a holder (22) formed as a stand element which standsindependently on an underlay (30) and on which the printed product (10)is attached so that it is held in an upright position by the standelement, wherein the printed product (10) is pivotally attached on thestand element and comprises relatively stiff covers in a manner suchthat in an upright position it largely keeps its shape and the printedproduct (10) is formed standing up on the underlay (30) when it isattached to the stand element, and wherein a narrow strip (20) offlexible sheet material is connected to a side of the printed product(10) and the other side is attached to the stand element (22).
 2. Acombination according to claim 1, characterized in that the printedproduct (10) includes a plurality of pages (16), and wherein the pages(16) of the printed product (10) are held together via a ring binding(18) and a linkage on the stand element (22) is effected via a ringbinding (18).
 3. A combination according to claim 1, characterized inthat the strip (20) on the stand element (22) is clamped in.
 4. Acombination according to claim 3, characterized in that the standelement comprises a releasable clamping device for the strip.
 5. Acombination according to claim 1, characterized in that the standelement (22) is formed such that the stand may be comfortably grasped bythe hand and held.
 6. A combination according to claim 1, characterizedin that the stand element (22) is formed as an advertisment carrier withan advertising surface on which one may print or adhere.
 7. Acombination according to claim 1, characterized in that the standelement (22) has the shape of a bottle.
 8. A combination according toclaim 7, characterized in that the bottle-shaped stand element has aflattening (26) parallel to the axis.
 9. A combination according toclaim 1, characterized in that the stand element (22) is formed of wood,plastic or metal.
 10. A combination of a brochure-like printed product(10) and a holder (22) formed as a stand element which standsindependently on an underlay (30) and on which the printed product (10)with a back side may be so attached that it is held in an uprightposition by the stand element (22), wherein the back of the printedproduct (10) is pivotally linked on the stand element (22) and via anarrow strip of flexible sheet material by way of a releasable clampingdevice is clamped rigidly on the stand element and between a strip (20)and the printed product (10) there is provided a ring binding (18). 11.A combination according to claim 10, characterized in that the printedproduct (10) is formed as standing up on the underlay (30).
 12. Acombination according to claim 10, characterized in that the printedproduct (10) comprises relatively stiff covers (12, 14) in a manner suchthat in an upright position they at least largely keep their shape. 13.A combination according to claim 10, characterized in that the pages(16) of the printed product (10) are manufactured of relatively stiffpaper.
 14. A combination according to claim 11, characterized in thatthe strip (20) consists of transparent plastic material.
 15. Acombination according to claim 11, characterized in that the strip (20)is received by a clamping slot of the stand element (22).